The New York Times business section runs a story on the seemingly mad, mad business practices of Nick Lessins and Lydia Esparza, the owners of Chicago's celebrated Great Lake pizzeria. The place is tiny and doesn't take reservations; it's only open four days a week for dinner; customers often have to wait two hours or more. But the owners won't consider expanding their hours, space, or number of locations. Kermit Pattison attempts to unearth their logic in a Q&A:
We've had a few people get pretty flustered -- "What do you mean we can't be seated? We have to wait a couple of hours?" Like somehow we've violated their human rights. Why is it a crime that we're not open seven days and we're not seating 100 people?
If you haven't read Ed Levine's take on Great Lake, take a gander at the slides here. (If you have read it, don't bother with the gallery; you've seen this stuff already.)
You can also read what our man in Chicago, Daniel Zemans, had to say about Great Lake here.
1477 W. Balmoral Avenue, Chicago IL 60640 (map) 773-334-9270