The New York Times business section runs a story on the seemingly mad, mad business practices of Nick Lessins and Lydia Esparza, the owners of Chicago's celebrated Great Lake pizzeria. The place is tiny and doesn't take reservations; it's only open four days a week for dinner; customers often have to wait two hours or more. But the owners won't consider expanding their hours, space, or number of locations. Kermit Pattison attempts to unearth their logic in a Q&A:
We've had a few people get pretty flustered -- "What do you mean we can't be seated? We have to wait a couple of hours?" Like somehow we've violated their human rights. Why is it a crime that we're not open seven days and we're not seating 100 people?
If you haven't read Ed Levine's take on Great Lake, take a gander at the slides here. (If you have read it, don't bother with the gallery; you've seen this stuff already.)
You can also read what our man in Chicago, Daniel Zemans, had to say about Great Lake here.
1477 W. Balmoral Avenue, Chicago IL 60640 (map)